ProGrade Digital is finally giving Sony some competition in the CFexpress Type A market with the launch of its own less expensive card, the CFexpress Type A Cobalt. The new series boasts up to 800 MB\/s read and 700 MB\/s write speeds. CFexpress Type A is a memory card format that is smaller than full-size SD, and bigger than microSD. By leveraging PCIe, Gen 3 interconnect with NVMe 1.3 host controller interface, CFexpress Type A provides levels of performance three times greater than the fastest UHS-II cards available in the market. Presently only Sony has utilized the CFexpress Type A specification and, in Sony\u2019s case, can share the same card slot with the older and still popular, albeit slower, SD card slot on cameras like the Alpha 1. And while Sony has been the only camera manufacturer to add the slot to its cameras, it is also the only memory card manufacturer to produce the cards \u2014 until now. Dark neutral background for wide banner, design template \u2013 digital illustration ProGrade Digital CFexpress Type A cards provide read speeds up to 800 MB\/s and burst write speeds up to 700 MB\/s. In addition, ProGrade Digital\u2019s CFexpress Type A card delivers a minimum sustained write speed of 400 MB\/s (VPG 400) which is specifically designed for high-resolution video capture. In a conversation with PetaPixel, ProGrade Digital explained that while Sony is the only company to actively be using the format now, the company believes that the open industry standard will soon see wider support from other device manufacturers. \u201cDue to the size and performance of CFexpress Type A, we believe that next generation compact DSLR and mirrorless cameras will start adopting this form factor over SD as we have already seen in some of the new cameras\u201d says Wes Brewer, founder and CEO of ProGrade Digital. \u201cWe are now able to offer the widest range of CFexpress card choices to meet both current and future needs of all leading-edge imaging applications. Coupled with our CFexpress Type A USB 3.2 Gen 2 high speed reader, our customers have a complete solution for capturing and downloading still and video images as well as enhancing their digital imaging workflow.\u201d ProGrade Digital has decided to launch a single card capacity of CFexpress Type A to start: 160 GB. The card is available for $330 starting today.